We've led the development of a targeted campaign introducing the Polaroid Now+ Generation 2 cameras to a new demographic: elderly individuals. Tailored messaging emphasized simplicity, nostalgia, and the joy of tangible photography. Through traditional channels like print and TV ads, as well as digital platforms like Facebook and email, we effectively reached elderly consumers. Hands-on workshops in community centers and retirement homes provided opportunities for direct engagement. The campaign successfully expanded Polaroid's reach while fostering inclusivity across generations.
